The SHAW Center - Plastic Surgery - Skin - Laser

First Plastic Surgeon in Scottsdale / Phoenix to Offer CoolSculpting™ to Reduce Fat Bulges

Dr. Lawrence W. Shaw is the first plastic surgeon in the Scottsdale and Phoenix Metro area to offer Coolsculpting: A revolutionary procedure to safely eliminate fat in treated areas without needles, surgery or downtime.

SCOTTSDALE, AZ October 1, 2011 /24-7PressRelease/ -- The SHAW Center for Aesthetic Enhancement ( is the first plastic surgery practice to add CoolSculpting™ by Zeltiq™ to it's list of fat reduction, body contouring procedures in the Scottsdale / Phoenix Metro area. With over twenty-five years of body contouring experience, Dr. Lawrence Shaw, a Scottsdale plastic surgeon, feels there is definitely a place for this non-invasive fat reduction procedure in his busy plastic surgery practice.

"I've been looking for many years, without success, to find an effective, scientifically proven, non-surgical liposuction alternative, "says Dr. Shaw, a board certified plastic surgeon. "There is a strong demand for a non-invasive procedure that can address the concerns of women and men who are otherwise fit, but despite diet and exercise, still have stubborn pockets of fat. After significant research into this technology, I truly believe that CoolSculpting™ is the non-invasive, liposuction alternative I have been looking for."

Unlike most other methods of fat reduction, CoolSculpting™ involves no needles, surgery or downtime. Instead, CoolSculpting™ uses controlled cooling to bring the targeted fat cells to just above freezing without harming the overlying skin. Within a few weeks your body's natural healing process then removes the damaged fat cells, resulting in safe, gradual fat reduction. On average, each CoolSculpting™ procedure results in a 20% reduction of fat in the treated area, and patients can start to enjoy a toned, slimmer look three weeks following treatment, with the most dramatic results occurring over a period of two to three months.

The SHAW Center ( also offers surgical body contouring procedures including ultrasonic and tumescent liposuction, laser assisted lypolysis (SmartLipo), tummy tucks and mommy make overs. "Because we offer these surgical options, we have the unique ability to customize each treatment plan to fully address and achieve the patient's concerns and aesthetic goals," claims Dr. Shaw. "Those consulting with us can be assured that we will only recommend CoolSculpting™ when we feel it is absolutely indicated and has the best chance for success".

"Always striving to be the best plastic surgeon possible, I am excited to offer CoolSculpting™ to my patients who want to reduce fat in specific areas without surgery," says Dr. Shaw. "Patients experience an initial cool sensation and relatively no discomfort during their CoolSculpting™ procedure," he adds. "Our patients are given an Ipad to browse the internet, watch a movie, read a book or listen to music during the treatment. After having CoolSculpting™ performed in our comfortable spa facility, patients can immediately resume their normal activities, including work and exercise." Dr. Shaw feels the "on the go" lifestyles of his patients in the Phoenix / Scottsdale Arizona area makes this non-surgical, no down time, fat reducing option particularly attractive.

About The SHAW Center
At The SHAW Center for Aesthetic Enhancement in Scottsdale, Arizona (, board-certified plastic surgeon Dr. Lawrence W. Shaw offers innovative plastic surgery procedures including cosmetic breast surgery (, face lifts, and rhinoplasty and body contouring. In addition, The SPA at The SHAW Center offers a full array of options to rejuvenate the skin by enhancing both its health and its appearance including Botox, injectable fillers, advanced skin care and peels, fractional laser resurfacing, FotoFacial™, laser skin tightening, vein treatments, laser hair removal and hair restoration.

About Dr. Shaw
After earning his undergraduate degree from Emory University and his medical degree New York Medical College, Dr. Shaw trained extensively for seven years in both general and plastic surgery before establishing his successful Scottsdale plastic surgery practice. He is double certified by both the American Board of Plastic Surgery and the American Board of Surgery and a member of the American Society of Plastic Surgery (ASPS) and the American Society for Aesthetic Plastic Surgery (ASAPS). Dr. Shaw received the most votes in the category of Plastic Surgery and was named the 2010 "Top Doc" in Plastic Surgery in Phoenix Magazine and by the readers of Scottsdale Magazine as the "Best Plastic Surgeon in Scottsdale. He has also been selected as one of the Best 100 Plastic Surgeons in America.

About Zeltiq
Zeltiq is a global medical device company that developed its patented, non-invasive, clinically proven procedure to selectively reduce fat. The initial Cryolipolysis™ research and patents were originated at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School.

Contact: Kathryn @ 480-767-1900 for more information and to schedule an appointment. Also visit our website at

SOURCE: The SHAW Center for Aesthetic Enhancement